Samsung Social Trends and Holidays
As the ACD for the Samsung Mobile US channels on Social Media, we have to participate and create posts for the key holidays and trending moments.
Social Trends and Holidays @ Samsung Mobile US
April Fools
Samsung had a taste for the absurd when it came to April Fools based off of previous projects we created for the brand. We wanted to level-up the April Fools Prank we created the previous year with something that would really surprise people.
Everyone has a seltzer, why not Samsung? We asked our followers to pre-order now but it ended up being a classic Rick Roll situation. Sorry not sorry! This project was incredibly fun and wouldn’t have been possible without the help from the CGI team at Chiel.
Jiggle Jiggle
Remember my money don’t jiggle jiggle, it folds? It’s a popular TikTok sound from 2022 that swept the platform. Do you know what else folds? The Galaxy Flip and Fold of course.
We dropped everything and jumped on the trend with the in-house CGI team at Cheil to create a video that felt slick and premium, while also referencing the popular sound.
The emphasis on timing really paid off. We received over 10 million views on the TikTok. Our average views on TikTok at the time was about 6,000 views.
Easter
Samsung wanted to call out Easter without saying Easter. Although this is a religious holiday, Easter is bright and fun enough to be enjoyed by all. We knew if we leaned into the bright colors, we could create something show-stopping on the feeds and FYPs of our followers.
We placed the eggs and the devices side-by-side. The eggs may have candy, but the Buds2 case has ear buds and the S22 Ultra has an S Pen. Possibly not as great as Easter candy, but pretty close.
On TikTok we created a game with the still images asking our followers if they could catch a screenshot of the eggs open.
On Instagram we created a story where folks were prompted to tap to open the eggs.
Shout out to my collaborators
Ken Lowery - Creative Director
Cortney Pace - Senior Art Director
Kelsea Zwerneman - Senior Art Director
Danielle Dawson - Copywriter
Chandler Dear - Copywriter
Mark Van Duinen - Lead Producer
Cylndr - Producers
