Samsung Miniature Series
As the ACD for the Samsung Mobile US channels on Social Media, we have to participate and create posts for the key holidays.
Samsung Miniature Series
Accolades
Gold Addy 2024 - Social Campaign
Mini Scenes
Miniatures are popular on TikTok. We took advantage of the Galaxy Flip4 and Fold4’s unique form factor to create miniature content that would be relevant for Samsung.
I directed the production with Sarah Nimeh. We created 3 TikToks in one day to get the most out our studio time and adhered to Samsung’s strict production guidelines to meet their standards of visualizing their devices.
Best Friends Day
Samsung reached out to help promote a BudsPro giveaway on National Best Friends Day. We figured that two best friends would sit on a swing together sharing a tune. We also prompted engagment on Twitter and duets on TikTok asking our audience to post the song they'd share with their bestie for a chance to win.
Shout out to my collaborators
Ken Lowery - Creative Director
Cortney Pace - Associate Creative Director
Christina Rodriguez - Senior Art Director
Kelsea Zwerneman - Senior Art Director
Jill Darrow - Art Director
Danielle Dawson - Copywriter
Chandler Dear - Copywriter
Sarah Nimeh - Producer
Rachel Svatos - Producer
